Discovery Latin America (DLA), a division of Discovery Inc., announced that it has signed an agreement with Dailymotion (DM) whereby DLA will become DM's representative for advertising sales throughout Latin America, including Brazil.
DM's offering is notable for having an average 85% view completion rate on an inventory of over 400 million monthly ad impressions. In addition, the options for advertisers and customers will be expanded with the inclusion of 30-second ad slots that will make it possible to explore highly personalized video formats.
Vera Buzanello, Revenue Lead of Discovery Latin America/USH, explained: “the incorporation of Dailymotion to our commercial proposal will give advertisers the possibility of accessing, in one place, a secure audience offer. Also scalable and powerful. This agreement combines our multi-platform portfolio with more than 150 publishers that today use the Dailymotion video player in Latin America.”
“If there is something that characterizes both Discovery and Dailymotion, it is that we are experts in video. We are both focused on creating the total video experience; both for the consumer and for advertisers. Premium content video, a secure environment, and a quality user experience are the pillars that define us”, commented Fausto Bado, Head of Sales Latin America for Dailymotion. "We are very excited about the beginning of the alliance of strengths and expertise between Discovery Latin America and Dailymotion, where brands, publishers and users will benefit from a unique offer of Premium In-stream Video, on a large scale," he added.
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